[1][2] Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street.

The company created other fabrics and coats using similar names, such as the Eiderscutum light overcoat and (in 1962) the multicoloured wool-yarn weave, Aquaspectrum.

[5] In 1900, Aquascutum opened a womenswear department, offering water-repellent capes and coats, which were very popular among British suffragettes.

In 1953 its wyncol fabric - designed to withstand 100 mph winds - was used by explorer Edmund Hillary in the first confirmed ascent of Mount Everest.

He also was subsequently responsible for dressing Prime Minister John Major, as well as a number of other international dignitaries including the King of Malaysia.

[14] However, Renown only continued acquisition talks with YGM Trading, a Hong Kong fashion retailer, which held licenses to sell Aquascutum clothes in Asia, the brand's biggest market;[13] in 2008, YGM Trading hired Cantopop star Sammi Cheng to market the Aquascutum brand as part of its 160 anniversary campaign.

[15] In September 2009, Broadwick Group Ltd.[16] – the corporate vehicle of the management team behind the revival of retailer Jaeger, Harold Tillman and Belinda Earl – bought the company's non-Asia businesses for an undisclosed sum.

[29] In 2015, Aquascutum signed a licensing deal with the Canadian firm Jaytex to distribute the main collection, 1851 London, in the U.S. and Canada.

Trinity manages four international brands, namely Cerruti 1881, Gieves & Hawkes and Kent & Curwen, which it owns, and D’URBAN, which it operates under a long-term license in Greater China.

[35] Aquascutum campaigns have in the past featured Pierce Brosnan (2006),[36][37] Julia Stegner (2006),[37] Brett Anderson (2007),[38] Gisele Bündchen (2007–2008), Jamie Dornan (2007–2008),[39][40] Karlie Kloss (2010),[41] Guinevere Van Seenus (2012),[42] and Damian Lewis (2014).