The newspaper's advisory council includes journalists Antoni Bassas, Albert Om and Toni Soler, all known for their work with the Catalan public TV broadcaster, TV3.

Ara's content includes Catalan translations of reports and articles from the New York Times International Edition.

Ara's founding shareholders were, among others, Ferran Rodés, Fundació Carulla, Víctor Font and the group Cultura 03, which also publishes magazines Sàpiens, TimeOut Barcelona, Descobrir and Cuina.

Hence, the newspaper is generally considered as centrist regarding the left-right divide and strongly Catalanist regarding the issue of relations between Spain and Catalonia.

[13] Ara aims to cater to the community of socially committed, politically concerned and culturally active citizens.