In some countries, such as France, the attractive and abundant fragrant flowering make it a specimen considered worth cultivating.

However its strong robustness combined with high seed production can make it invasive in most environments, but not in France due to its sensitivity to frost.

The genus name (Araujia) derives from António de Araújo e Azevedo, 1st Count of Barca (1754–1817), a Portuguese amateur botanist who conducted scientific studies and experiments in his own botanical garden.

The species' Latin name sericifera means "silk-bearing" and refers to the silky hairs surrounding the seeds inside the fruits.

When a stem, leaf or unripe fruit is broken, a white milky juice is produced at the breaking point.

The twining stems feature scented, cup-shaped bisexual flowers, around 2 centimetres (0.79 in) in width, with five white, cream-coloured, violet or pale pink petals.

The flowers of Araujia sericifera resemble those of Stephanotis floribunda in some respects, a vine that also belongs to the dogbane family.

It thrives in rich soil in sunny locations (possibly also in partial shade) and becomes perennial when protected from frost.

They prefer sunny or partially shady places, at an altitude of 0–1,800 metres (0–5,906 ft) above sea level.