Architainment

Some examples of architainment: The fully automated Sky Symphony installation of 1001 Kinetic LED Winches in Genting Highlands.

The free-to-public performance showcases an orchestra of lighting, kinetic, music and motion graphics programming.

[1][2] The installation's permanent access to a public audience allowed companies such as Netflix and DC Entertainment to conduct large scale marketing campaigns using the display.

During Festive season the lighting is themed to match the colour scheme and sometimes synchronized to music played on local radio.

[5] Architainment can be seen in Finland in an installation called Valokaivo,[6] where light and motion sensors are serving a dual purpose.