Archizoom Associati

[1] During 1967 Archizoom remained in the exhibitions as "Super Architettura 2" and "Modena" that brought the concept of kitsch dorms titled "dream beds".

[2] Until its dissolution in 1974, the group worked on projects of modernist vision such as the theoretical metropolis "No-Stop City".

[3] The team produced a rich series of projects in design, architecture and large scale urban visions, a work which is still a fundamental source of inspiration for generations to come.

[3] Archizoom coinvented "Superarchitecture", endorsing creative processes drawing Pop in architecture and design development, exemplified by objects such as the "Superonda"-sofa, which invited unconventional postures by its waved shape.

Dream Beds and Gazebos were results of "Superarchitecture" transformed into a productive system, which by the creation of eclectic objects and kitsch, attempted the critical destruction of functionalist heritage and the spatial concept of the modern movement.

Archizoom for Poltronova, Sofa Superonda, 1967