The company has also collaborated with leading graphics card brands such as HIS,[9] Inno3D,[10] PowerColor,[11] VTX3D,[12] and Sapphire[13] in the development of OEM cooling equipment.

[16] Being the company's original focus, Arctic primarily designs and manufactures cooling products for computer hardware, with broad compatibility.

[31] In May 2012, ARCTIC released the Accelero Hybrid, which is claimed to be the world's first graphics card cooler with integrated air and liquid solution in the market.

[33] Arctic's heatsinks are claimed to provide quiet, high performance cooling,[34] which also makes the Accelero series one of the most popular graphics card coolers in the market.

[35] Among the company's array of thermal compound, the MX-4 received the Top Product Award from the German magazine PC Games Hardware.

[49] The Freezer 13 PRO CO employs the patented Cross-Blow technology by the use of an extra fan installed at the bottom of the heatsink to give a boost of cooling performance to the surrounding components, including Northbridge and voltage regulators.

[50] The company utilizes its patented passive cooling technology (DE 20200600) in the Accelero S1 PLUS to enhance the level of natural convection from the GPU by letting more air to pass through the aluminum fins so that heat will be dissipated more efficiently.

[52] In 2011, Arctic has started to engage its end consumers through the means of social media (e.g. Facebook[53]) to reinforce the brand's awareness.

The company was also a platinum partner with PCR Retail Boot Camp[54] – a new conference and expo for the UK PC and IT channel.

These include but are not limited to: Due to the strategic mistake of bundling the MC001 with Microsoft Windows 7 and the high price the MC001 was very badly sold.

[62] In light of the lawsuit, AMD has announced earlier in 2012 its plans to drop its Fusion branding in favor of the Heterogeneous Systems Architecture (HSA).

[63] On 23 January 2013, Arctic announced that the company and AMD arrived at a mutual agreement in settling the "Fusion" trademark dispute without any disclosure of the terms.