It was located at the crossing of two roads—Cenabum (Orléans) to Augustoritum (Limoges), and Limonum (Poitiers) to Avaricum (Bourges).
In pre-Roman and early-Roman occupation times, the site of Argentomagus was the home of the Bituriges tribe (their name meaning "kings of the world").
At the end of the Classical period the population center relocated to the south bank and the original site was only lightly built on thereafter.
Other cult figures included the Earth Mother, Venus, warrior heroes and various local deities.
Substantial areas of the ruins have been excavated, including an amphitheatre, a Roman villa, a cemetery, a thermal spring.