Aric Rindfleisch (born 28 October 1965), is an American marketing author and professor.

In 2006, he conducted with 2 colleagues a study which established the concept of the doppelganger brand image.

[10][failed verification] His current research focuses on collaborative innovation, customer co-creation, and the maker movement.

he has been heavily involved in the 3D printing community and built an early MakerBot Cupcake in 2010.

[11] Rindfleisch teaches two courses in the iMBA program offered by the Gies College of Business at the University of Illinois at Urbana-Champaign and is also the instructor in an online course, "Marketing in a Digital World", offered by Coursera and University of Illinois at Urbana-Champaign.