Arielle Noa Charnas[1] (née Nachmani;[2] born June 13, 1987)[3] is an American fashion blogger and influencer known for her blog Something Navy, launched in 2009.
She designed a line of apparel in partnership with Nordstrom,[4] and following its success, she started a clothing brand called Something Navy in 2020.
[8] In 2009, Charnas began posting photos of her outfits and showcasing her personal style online on a blog named Something Navy.
[12] She later signed a four-year endorsement deal with TRESemmé and appeared in television ads for the shampoo brand that began airing in January 2016.
[13] Her first fashion line named Something Navy X Treasure & Bond was launched on September 25, 2017, in 52 Nordstrom stores across the United States and Canada.
[15] In February 2018, Charnas signed a long-term contract with Nordstrom to license Something Navy and her likeness, as well as establish a stand-alone brand.
[11][16] In March 2018, a single Instagram story promoting Bandier, an activewear retailer in which Charnas owns a small stake,[9] generated more than $207,000 in sales in just four hours.
On the launch date, high traffic temporarily shut down the Nordstrom website an hour after the collection's release, but sales for the day reached $4 to $5 million.
The article claimed that Something Navy owed hundreds of thousands of dollars to vendors, suppliers, and freelancers and that it had lost almost half of its employees within the last year.