After her participation in the 18th edition of the music contest Kënga Magjike, her song "Nëntori" found significant success in Romania and Eastern Europe, peaking at number-one in the Romanian Airplay chart.

[1][2] Ara performed in various dancing and singing competitions as a child, including at the children's talent show Gjeniu i Vogël finishing in third place.

Containing R&B and hip hop music, "Murderer" featuring Albanian rapper Noizy was released as the record's lead single in July 2021.

[28][29][30] For the record's third single titled, "Thirr Policinë", the singer collaborated with Kosovo-Albanian musician Dafina Zeqiri and reached number six in Albania.

[35] Ara participated in Kënga Magjike 2024, duetting with Pirro Çako with their song "ZERO GRADË", later withdrawing from the competition for unknown reasons.