The company deals with a variety of products including televisions, inverters (UPS and sinewave), water pumps (monobloc, submersible, and centrifugal), home and kitchen appliances (mixer grinder, induction cook tops, juicer mixer grinders, water heaters, and smart Android based televisions.

[3] The corporate office is located in Dwarka, Delhi and there are two specialized manufacturing plants in Haryana and Himachal Pradesh.

Another unit at Kala Amb, Himachal Pradesh manufactures UPS systems, inverters and gas and electric geysers.

Savoring primary success with the launch of these products, the company entered into the electronics market in 2003 by manufacturing a wide range of mobile phones for both general and luxury segments.

Arise India Ltd. introduced its new logo on 8 August 2013 and a range of LED TVs was also introduced the same day, with celebrity endorsements from Akshay Kumar, Ekta Kapoor, Imran Khan and Sonakshi Sinha.