Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in 2008,[2] despite competing companies experiencing record growth[3] in the same period.

As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the business.

[6] In July 2014, Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American business amid falling profit in Australia.

[16] As a result, in May 2022, Aristocrat announced it would launch its online casino business by the end of 2022, as the group aims to become a leader in the emerging digital gambling industry.

[citation needed] Aristocrat's most prominent products have been game setups that place large progressive jackpots over a number of machines, including its Lightning Link series.

The company also announced an agreement with the New England Patriots to become a sponsor of the team as an "official betting partner", including advertising signage at Gillette Stadium.