For instance, Consumer Protection Law Developments states that the Attorney General has the power to "issue subpoenas, administer oaths or affirmations, and conduct hearings in order to carry out his duties under the ACFA.

Mr. Marquardt gave additional information in explaining that this Bill will also protect the merchant as well as the consumer from such frauds.

[5] In 2015 Arizona applied consumer fraud law for the first time against pharmaceutical companies, joining Illinois and Minnesota.

The Arizona Court of Appeals allowed action under the ACFA against Medicis Pharmaceutical for marketing acne medication containing minocycline,[6][7] known to cause a lupus-like autoimmune response.

[9][10] Arizona Attorney General Mark Brnovich announced April 19, 2016 legal action against Volkswagen for violating the ACFA after the company admitted to using defeat devices to skew vehicle emissions in 2015.

[11][12] Diamond Resorts settled for $800,000 on December 23, 2016, after the company was sued by Arizona under the ACFA for misleading consumers about timeshares.