Armadillo is a web-based magazine currently owned and edited by Louise Ellis-Barrett.
The magazine has grown in recent years to include event reports, special features and competitions, generously supported by publishers.
Armadillo was founded in 1999 as a print-based magazine, but moved to its current web-based format in 2004.
Initially readership was by subscription, but in September 2007 the decision was taken to allow free access; Armadillo is now funded by donations.
It is supported by daily Instagram and Twitter posts as well as a weekly Blog to which Louise Ellis-Barrett, her team and guests contribute reviews, event reports, feature author exclusives, and author tours.