Armand de Brignac, known colloquially as Ace of Spades, is a French Champagne owned by Shawn "Jay-Z" Carter and LVMH.
[2][6] The Cattier family started setting aside portions of reserve wines for a new ultra-premium Champagne project at the beginning of the twenty-first century.
[5] The color comes from the inclusion of 12% of still red wine, harvested from old vines that produce fruit with great flavor intensity.
Fruit is sourced from traditional Chardonnay territory, the Côte des Blancs, as well from Montagne de Reims.
Fruit is sourced from the 30+ hectares owned by the Cattier family and from growers in selected villages across the region.
[14] Armand de Brignac uses a unique cuvee that comprises the best still wines aged for one year in French oak barrels.
[2] The annual yield for these bottles is roughly 60,000, which is considered fairly low in comparison to other named brands.
[16] In February 2009, Spanish critic José Peñín published his own review of Armand de Brignac Brut Gold.
[18] In 2015, wine critic Jancis Robinson MW rated the new Blanc de Noirs and Demi Sec champagnes 18/20 points.
[23] An appearance in Jay-Z's 2006 music video for "Show Me What You Got" prior to the launch of the Armand de Brignac brand sparked wide discussion on sites covering hip-hop and popular culture, following his public fallout with the makers of Cristal.
[27] A week later, the Boston Bruins purchased a 30-litre bottle of Armand de Brignac, dubbed the "Midas", for $100,000.