Blind taste test

Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products.

Blind taste tests are ideal for goods such as food or wine (see blind wine tasting) that are consumed directly.

Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods.

This means that any bias, preconceived ideas about a particular brand or food, is eliminated.

There are two types of blind taste tests: Taste tests are commonly employed by the public television show America's Test Kitchen and its spin-off series Cook's Country, typically administered by Jack Bishop.

Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right.
Maple syrup Tasting
In this single blind taste test of two cola brands, the experimenter knows which bottle is which