The Armenian participating broadcaster, Public Television of Armenia (AMPTV), internally selected its entry for the contest.

Armenia was drawn to compete in the second semi-final of the Eurovision Song Contest which took place on 9 May 2024 and was later selected to perform in position 8.

In January 2024, French-Armenian music duo Ladaniva was reported as the selected act by local and international media.

[15] In Armenia, all three shows were broadcast on First Channel, with commentary by Hrachuhi Utmazyan [hy] and Sevak Hakobyan.

[18] Similarly to the video, the duo and the accompanying band perform wearing Armenian traditional clothing, with chickens being an artistic theme on stage throughout the act.

[22] The Armenian jury consisted of Lilit Arakelyan, Naira Gyurjinyan, Aramayis Hayrapetyan, Robert Koloyan and Nare Manukyan.

Over the course of the contest, Armenia awarded its 12 points to Greece in the second semi-final, and to France in both the jury vote and televote in the final.

[24][25] AMPTV appointed Brunette, who represented Armenia in the 2023 contest, as its spokesperson to announce the Armenian jury's votes in the final.

Each participating broadcaster assembles a five-member jury panel consisting of music industry professionals who are citizens of the country they represent.

[26] The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.