Arnaldo Putzu

While doing illustration work in Milan, he met the poster artist Enrico de Seta in 1948.

An executive of the Rank Organisation based in Rome was impressed by the poster artwork coming out of Studio Favalli and spotted an opportunity for Rank to have high quality posters for the low wages paid to Italian artists in the postwar era.

At first Pulford brought the artwork to the artists in Rome by personally flying between the two cities, but by the late 1950s the artists themselves, such as Renato Fratini, best known for designing the British poster for From Russia with Love were being brought over to live and work in Great Britain.

He arrived in Britain in 1967 with his first poster in England being for Morecambe and Wise's film The Magnificent Two; he had designed their previous That Riviera Touch in Rome.

By the end of the decade, film posters began to be illustrated with cheaper retouched photographs rather than painting.