Aroor is a fishing village on the northernmost part of the Alappuzha district, within Cherthala taluk of Kerala, India.

The name "Aroor" traces its origins to the phrase "Arayarude Oor", which means the place of Hindu fishermen, mainly the sub class Vaalarayar or Vaala, deriving their name from their unique fishing equipment, "Dragon Tailed" (Vaal in Malayalam) net used in their legal fishery.

[citation needed] Aroor is the northernmost tip of Alappuzha district, situated in Cherthala taluk.

Seafood export is a major industry of the area, given that Aroor is near Vembanad lake, a part of Kerala backwaters.

This ecosystem helps large-scale prawn and shrimp farming to be an alternative to the low-lying paddy fields, which have the interlocked water system connected to the Kerala backwaters.

The abundance of marine wealth and logistical advantages have helped the seafood export to grow, especially around Aroor.

The raw seafood catch is also purchased by large seafood export firms from North Kerala, Kollam, South Karnataka, Orissa, and Tamil Nadu, processed and preserved in cold storages, and then trans-shipped through Cochin port.