Around the Rings (ATR) is an Internet-based publication covering the business and politics of the Olympic Movement, as well as a wide array of issues in international sports.

The company's global headquarters are in Atlanta, Georgia, with contributors and sales staff based around the world.

Whilst delivering his radio coverage to listeners worldwide, Hula realized there was a demand for specialized business news about the Olympics.

Over the years, ATR has become the “go-to" source for Olympic bid information, and is frequently quoted across international media.

[4][5] A subscription to the site is required in order to access premium content, although many articles are freely available to all visitors.

These networking events provide the opportunity for journalists, sports marketers and others with an interest in the Games to meet and talk in an informal setting.

Newsmaker Breakfasts have become an international event, having been hosted in Acapulco, Atlanta, Beijing, Chicago, Copenhagen, London, New York, Salt Lake City, Sydney, and Vancouver.

The Ultimate Insider's Guide: This is a pocket-sized compilation of names, contact information, facts, figures and fun designed for high level Games-time visitors and media in the Olympic city.

Featured content includes coverage of Bidding for the Games, Sochi 2014, Rio 2016, PyeongChang 2018, Tokyo 2020 the International Federations, ATR weekly newsletter, Op Ed column, ATR Datebook, photo galleries, Golden Opportunities, online special editions, and more.