The lyrics have much in common with Brega, with the addition of keyboard sounds and electronic beats, and the rhythm is very successful especially in the regions North and Northeast.
[citation needed] The term "arrocha" is recent, but the music itself has existed since the mid-1970s, when admirers of Odair Jose, Reginaldo Rossi, Fernando Mendes and Waldick Soriano began to sing the songs of their idols in bars and nightclubs in suburban areas or inland in the country.
[citation needed] With the simplification of systems and manufacturing mix CDs, several smaller groups have emerged, which helped spread the "movement".
However, despite the success in the poorest, arrocha still faces a lot of prejudice among the middle class, which simply does not consider it a genre because of their compositions that constantly portray the love life problems.
[citation needed] In the late 2010s and early 2020s, arrocha spread to the United States when the Internet Bad Boys released several arrocha-inspired songs.