The parameters of inclusion vary from fair to fair: some only include publications which are themselves considered art objects, limited edition art books, artist multiples or books specifically about an art topic; others are wider to include graphic novels, cultural magazines, zines, creative writing, poetry, and other artist projects.
Instead, art book fairs are an aspect of artist-run culture and an address to artmaking in the neoliberal era.
Books and other publishing artifacts such as magazines, posters, and tapes are—in comparison to artworks—relatively free from public and market concerns.
Printed Matter began a bookstore and gallery which celebrated publishing as an artistic medium, artist-run culture, and alternative art practice, an ethos which has carried through to contemporary art book events.
[7] As with the Printed Matter model, art book fairs have emerged around the world as a way for artist-run or non-profit institutions to generate awareness with a broader public and fundraise through the sale of admission, special event tickets, and limited edition artwork.