It was edited by Sydney Ure Smith, graphic artist and director of the advertising agency, Smith and Julius;[2][3] Bert Stevens, who remained editor of The Lone Hand;[4] and Charles Lloyd Jones,[1] of the David Jones emporium family;[5] and was published by Angus & Robertson in 1917–1918; Art in Australia Ltd in the years 1918–1934; and in its final decade (1934–1942) was published by the Sydney Morning Herald.

In the first series a Deluxe edition, limited to 40 copies, with 30 for sale, each contained an engraver's proof print (a reproduction) signed by the artist.

[3] Basil Burdett, who in 1925 established Macquarie Galleries at 19 Bligh Street Sydney, was a frequent contributor and associate editor of the magazine in the mid-to-late 1920s.

[13][14] In addition, content was enhanced with the work of designers and illustrators, including Douglas Annand who drew for Sydney Ure Smith's publications, the Home, Art in Australia and the Australian National Journal between 1935 and 1939.

[10] Retired in 1938, Ure Smith and Gellert were replaced by Kenneth Wilkinson and Peter Bellew was appointed in 1941 for the magazine's last eighteen months.