Art is a Business (Russian: Иску́сство — это́ би́знес, romanized: Iskússtvo—etó bíznes) is a conceptual project by the artist Alexey Parygin, realized in the first half of the 2000s.
[2] In the authentic version, the performance text chanted for twenty minutes in two voices (high female and low male) consisted of three hundred and twelve rhythmically repeating verses turning into a looped Dadaist mantra.
[3]This endless repetition made the reasonable formula meaningless, gradually turning it into a simple sequence of sounds, depriving it of any specific speculative sense.
Art is business, but becoming utilitarian and flat, commercial and applicable, it, like a phoenix destroying itself with fire, is able to rise from the ashes, melt down and be reborn into something completely different, filled with new living energy.
[4] Separate copies of the artists' books are in the following collections: Van Abbemuseum (Eindhoven), State Museum of V.V.