Born and raised in Pristina, she has been referred to as the "Albanian Queen of R&B" and is noted for her versatility in music and performance.

Bajrami was born on 9 January 1980 into an Albanian family in the city of Pristina, then part of the Yugoslavia, present Kosovo.

[1][2] She is popular among the young Albanian audience in Albania, Kosovo, Montenegro and North Macedonia.

Bajrami's younger brother Artan, known as Don Arbas in showbusiness, is an Albanian songwriter and producer.

He runs Arbasound, a company known for producing many great songs by Albanian performers.