The channel was tendered to the company Rio de la Plata S.A. TV, founded by Cuban businessman Goar Mestre and the US network CBS.

The Navy helped the station in its transition to color broadcasts on Labor Day, 1 May 1980, just over a year after Channel 7's switch.

In 2002, the network started a new trend, which consisted on renewing its aesthetic graphical package every year.

Although the opposition lawmakers blamed the Cristina Fernandez left-wing administration, the anomalies were finally determined to be caused by a Mexican broadcasting company.

In 2012 the station returned to second place (behind Telefe, but still far ahead of El Nueve and América TV), remaining in that position as of 2021.

[citation needed] From 2010 to 2014, the channel's highlighted programs were telenovelas Malparida, Herederos de una venganza, Los Únicos, Sos mi hombre, Solamente vos, Farsantes and Guapas, TV shows Para vestir santos, El puntero and Tiempos compulsivos, entertainment programs and newscasts like Showmatch, Este es el show, Sábado show, El diario de Mariana, Periodismo para todos, A todo o nada and Los 8 escalones and its reality shows Soñando por bailar, Soñando por cantar y Cuestión de peso.

In that year he was about to move to Telefe, in the middle of an operation led by the Kirchner left-wing government through businessman Cristóbal López, to harm Grupo Clarín.