Editors Arthur and Virginia Frances Townsend selected writing and illustrations intended to appeal to female readers.
Among the contributors were Mary Tyler Peabody Mann, Rosella Rice, and Kate Sutherland.
[1] In its early years, the monthly contained a selection of articles originally published in Arthur's weekly Home Gazette.
[6] Author Rosella Rice, best known for her writings about Johnny Appleseed, contributed countless stories, humorous essays, tutorials, and poems to the magazine.
Writing from the perspective of various comedic characters, she adopted pseudonyms including Pipsissiway Potts (responsible homemaker),[7] Aunt Chatty Brooks (eccentric hotelier),[8][9][10][11] and Mrs. Sam Starkey (elderly busybody).