[2] In 1954, Elrod and Harold "Hal" Broderick started Arthur Elrod and Associates, an interior design firm on Palm Canyon Drive in Palm Springs, and went on to hire William C. Raiser, Steve Chase, and others.
[2] According to the Palm Springs Bureau of Tourism, Elrod's innovative midcentury modern style "became a hallmark of the Palm Springs aesthetic" and helped solidify the city's reputation as a center of modernist design.
[1] The parties he held at the Elrod House were "legendary", Bill Blass held a fashion show, Playboy did a November 1971 feature, Pleasure on the Rocks, and the house was used as Willard Whyte's mansion in the 1971 James Bond film, Diamonds Are Forever.
[4] Elrod and his associate, William Raiser, died in a traffic accident on February 18, 1974, when their Fiat sportscar was hit by a drunk teenage driver.
[5][6] "Arthur Elrod: Desert Modern Design" by Adele Cygelman (Gibbs Smith, 2019)