Arthur Yoria is an American musician based in Houston, Texas, United States.
Born in Chicago on September 5, 1969, as Alvaro Arturo Guzman, Yoria started to play guitar very late while he was attending the University of Houston.
One of Yoria's songs from that album, Here to Stay, was used in the Fox Television show The O.C.
Yoria's work is featured on a regular basis in TV commercials for CheapBooks.com, since 2006.
Live he combines guitar and vocals with samples, loops, and digital effects.