Artisan

Artisans practice a craft and may through experience and aptitude reach the expressive levels of an artist.

Thus, "artisanal" is sometimes used in marketing and advertising as a buzz word to describe or imply some relation with the crafting of handmade food products, such as bread, beverages, cheese or textiles.

Many of these have traditionally been handmade, rural or pastoral goods but are also now commonly made on a larger scale with automated mechanization in factories and other industrial areas.

[1] During the Middle Ages, the term "artisan" was applied to those who made things or provided services.

The owners enjoyed a high social status in their communities,[2] and organised into guilds in towns and cities.