She also stated that it could result in a similar market shift for buying art, as that which took place with clothing in the late 1990s.

Before the launch of Artspace, most art sales were made in person, often in galleries, and transactions were rarely completed online.

[4] In an interview with Business Insider, Levene said that she felt large auction houses such as Sotheby's had missed an opportunity to open online marketplaces for art.

[5] Vroom was responsible for attracting top-level galleries, museums, cultural institutions and major artists to sell in an online context for the first time.

[citation needed] Artspace is quoted to have over 2,000 active artists from 400 galleries publishing works through its marketplace.

Work on the website has come from artists such as Jeff Koons, Damien Hirst, Jasper Johns, Robert Rauschenberg and Yayoi Kusama.

Levene stated, "Paying that huge sum without seeing the art can be scary for some people, but we've seen in the last ten years that there is an explosion of sales being made by simply sending JPEGs.