His wife, Luisa, attempts to cheer him up as he leaves for an interview with a former business partner and friend, Javier Gándara.

Remembering that his wife wants to vacation at the hotel where they spent their honeymoon, he impulsively drives off to visit it, only to find that it is now the site of a museum and important archeological dig.

As Roberto wanders about the site during an important press event, he panics when he sees security guard Claudio and falls a great distance.

Mayor Alcalde and museum director Mercedes attempt to delay the inevitable media frenzy, but the reporters eagerly descend upon Roberto once they realize there is a greater story than the archeological dig.

Luisa becomes concerned that Roberto is spending too much time on financials and not enough on talk to his family; at her urging, he calls their children and requests that they visit him.

Happy to have finally provided for his family financially, Roberto gives a heartfelt interview to Pilar Álvarez, a local television reporter handpicked by Luisa.

Aguirre arrives at the museum and personally offers Luisa several million euros for the tape, which she silently and angrily refuses.

[4] As Luck Would Have It received a pre-screening in Bilbao on 30 November 2011,[5] predating the wide release date for Spanish theatres set for 13 January 2012.

[12] Jeannette Catsoulis of The New York Times wrote that it "combines lecture, farce and soapy sentiment in a single misshapen package".