His reports focus on the problems, concerns and realities of everyday life, ranging from false advertising claims to credit card rip-offs and business swindles.
[2][3] He established the proprietary "Ask Asa" brand and developed the expression into a catchphrase for consumers seeking assistance.
Following WNBC, he was hired by local cable station NY1 News as its employment reporter.
[4] In 1998, he began writing a newspaper column for the New York Daily News, which appeared four times a week.
He worked in several smaller television markets in Ohio early in his career: Toledo, Youngstown, Cincinnati and Cleveland.