[13] By January 2018, more than 35,000 paying customers were using Asana, including CityFibre,[14] AB-InBev, Viessmann, eBay, Uber, Overstock.com, Navy Federal Credit Union, Icelandair, and IBM.

That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by Al Gore.

[17] By December 2021, Asana's customer count increased to 114,000 with two million paid seats globally and 739 of these were spending $50,000 or more on an annualized basis.

[19] The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace.

[22] In 2022, Asana released features for team organization; this included My Goals, Automatic Progress Updates, and integrations for Google Workspace and Figma.

Asana's open API provided a means to read and input information and create programmed automation within the app.

In 2017, it was an Editors' Choice and was called "one of the best collaboration and productivity apps for teams" and went on to note its "thoughtful design, fluid interactive elements, and generous member allotment.