Within Serendipity Group Ashkan Pouya has created several new innovative companies based on leading academic research and knowledge-intensive environments.

Diamorph AB[10] operates in the area of advanced materials with factories in the Czech Republic and England, and OrganoClick a clean technology-company which develops environmentally friendly chemicals for treatment of wood and textiles.

In 2010 Ashkan Pouya and Saeid Esmaeilzadeh were awarded His Majesty King Carl XVI price “Årets Nybyggare”[15] (Pioneers of the Year) 2010.

They were awarded with the justification: Ashkan Pouya and Saeid Esmaeilzadeh have started with two empty hands and built a group consisting of 8 companies all of which have products and services based on world-leading technology.

With great commitment and dedication the two young entrepreneurs managed to win acceptance for their business model among the world's leading scientists.