[7] As a child, Flowers was an avid reader of mystery and crime novels, such as the Nancy Drew series, and watched television shows like Matlock, imagining she might one day become a cold case detective.

[9] During her commutes, she listened to true crime content, including the podcast Serial, which was recommended to her by her childhood friend, Brit Prawat.

When asked how Crime Stoppers might reach a younger audience, she developed Murder Monday, a 20-minute show that aired on a local radio station, with each episode focusing on a different case.

[14] The deal granted SiriusXM exclusivity over ad sales for all Audiochuck podcasts, including Crime Junkie, Anatomy of Murder, CounterClock, and Park Predators.

[8] The first episodes were recorded in an extra bedroom of Flowers' home, with Prawat joining via telephone from South Bend, Indiana.

[34] In February 2022, Ashley Flowers launched The Deck, a weekly series hosted by herself that focuses on cold cases with few leads.

[8] According to Flowers, she developed the idea while volunteering with Crime Stoppers, where she first encountered cold cases featured on playing cards distributed to prisons.

[21] In June 2020, Ashley Flowers founded the nonprofit Season of Justice, which provides grants to laboratories for DNA testing to solve cold cases.

[39][40] In January 2022, Ashley Flowers signed a publishing contract with Bantam Books for her debut novel, All Good People Here, which was co-written with Alex Kiester.

[43][44] The story follows a journalist who investigates the unsolved murder of her neighbor, leading her to uncover secrets in her hometown, and a disappearance of another girl two decades later.