Inspired by the success of young filmmakers in the early 2010s such as Karthik Subbaraj, Balaji Mohan and Nalan Kumarasamy, Ashwin chose to quit his job in the software industry to work as a film director.
[2] Sify wrote: "Maya is a stupendous film and the entire team has done a remarkable job on par with international standards", going on to call it "undoubtedly one of the best horror movies of Tamil cinema".
Despite completing production, the film remains unreleased owing to financial problems face by the producers, Thenandal Studio Limited.
The film featured Taapsee Pannu playing a character dealing with an 'anniversary reaction', a condition which triggered unsettling feelings around the anniversary of a traumatic event.
[5] Ashwin's latest release was Connect (2022), a horror drama featuring Nayanthara, Anupam Kher and Sathyaraj in leading roles.