In the United States, it has roots in counter culture, rejecting stereotypes and empowering Asian Americans.
The term gained modern use through hip hop culture, promoting a positive stance on being Asian American.
[2][3] While 'Asian pride' is a term often associated with international relations and the advancement of Pan-Asianism, its significance resonates within the Asian American community as well.
It reflects the shared journey of individuals who have migrated to the U.S. from diverse Asian countries and their descendants, who have grappled with questions of identity, belonging, and cultural pride.
It emerges as a response to historical discrimination, stereotypes, and a sense of 'otherness' that many Asian Americans have faced in the United States.
By embracing 'Asian pride,' individuals within the Asian American community reclaim their cultural heritage and assert their unique identities.
is a term and an image artwork that was coined by Asian American youth, Jonny Ngo, in the 1990s shortly after the original "Got Milk?"
The organizations and their proponents intended for the T-shirts to be a fun way of promoting Asian American cultural heritage: "Political identi-tees don’t all have to be so in-your-face.
The Japanese American National Museum in L.A.’s Little Tokyo offers an array of kinder, gentler tees commemorating aspects of Japanese-American heritage both fun and serious.
Among the most popular designs, a line of adult and baby tees feature the rallying cry of the lactose liberation movement, "Got Rice?"