Since TV actors and actress' lack a strong society like Association of Malayalam Movie Artists, Asianet conducts functions to token their actors, directors, producers and production houses alternatively.
[1][2][3][4][5] The awards ceremony was co-sponsored by Lux in the year 2005 which was titled as Asianet Kudumbam awards[6] later Confident Group took up the sponsorship in the next 2 years.
Then Ayu:Care, Nirapara, Doublehourse were the title sponsors.
The function is normally held in Kozhikode, Palakkad, Kottayam, Angamaly and Thiruvananthapuram cities in Kerala.
It was also held thrice in Al Saj Convention centre Trivandrum.