He began his career as an architect and worked with the architectural firm Arshad Shahid Abdullah (PVT) LTD before venturing into film production and direction.

Between 1994 -1996 Raza continued making commercials for big brands like Coca-Cola, Sprite, Lux, Olay, Cadbury, Mobilink, Sunsilk, Pantene, Head and Shoulders, Garnier and others.

[5] Raza also directed the 2nd Lux Style Awards ceremony in 2003 and short documentary about Kathak dance called Raqsan showcasing the talent of Pakistani classical dancer Fasih Ur Rehman.

[10][11] Raza marked his directional debut in the film industry with Ho Mann Jahaan,[12] which Sheheryar Munawar Siddiqui co-produced with him.

[17] In an interview with The Express Tribune Raza Said, "One should tell a story which is real, relatable and true to life, which is why I opted for a more content-driven film which would touch hearts.

[19] Also an architect by education, Ayla Raza is working for the promotion of traditional performing arts as a director at a not for profit organization, All Pakistan Music Conference (APMC), Karachi.