It is owned by Hum Network Limited and traded on the Pakistan Stock Exchange as (HUMNL).

[3] As of 1 May 2018, Hum TV shut down its SD feed and shifted to HD in Pakistan.

[4] Hum TV is one of Pakistan's biggest entertainment networks and regularly is in the top ranks and maintains a loyal fanbase on social media in Pakistan, India, Bangladesh, and streaming platforms, as well as on television.

[5][6][7] Due to its success, critics referred to Pakistani television as a "Golden Age".

While HUM caters to urban Pakistan, most dramas on Hum TV at the moment are skewed towards a teen/youth audience, with some other serials being aimed at a more mature urban audience.