Asit Kumarr Modi (born 24 December 1966) is an Indian TV producer, director, actor and founder of Neela Film Productions.

In 2023, Shailesh Lodha, former actor on the show Taarak Mehta Ka Ooltah Chashmah, won a lawsuit against Asit for non-payment of dues.

Lodha emphasized that his fight was for justice and self-respect rather than money, highlighting issues with the producers' contractual demands In May 2023, Taarak Mehta Ka Ooltah Chashmah actress Jennifer Mistry accused Asit of sexual harassment and mistreatment on the show's set.

According to Mistry, Asit has made counter-allegations against her, claiming she created a hostile work environment and behaved inappropriately with male cast members.

[10] The show's production house has since established an Internal Complaint Committee (ICC) to address such issues, following directives from the National Commission for Women and local authorities.