[4] In June 2011, Jeukendrup was named Global Senior Director of the Gatorade Sports Science Institute (GSSI) at PepsiCo.
[5] In addition to leading GSSI, he remained an adjunct professor at the University of Birmingham.
[6] In 2014 Jeukendrup started his own consulting company mysportscience ltd and now advises mostly teams and organisations.
Head nutrition for the Dutch Olympic Committee (Performance Manager Nutrition TeamNL), JumboVisma Pro cycling, PSV Eindhoven, Red Bull Salzburg and the Red Bull Athlete Performance Center.
[5] He won the Golden Gate Headlands Marathon in 2006 (3:22:48)[7] and competed at the European and World Championships duathlons.