Askov Finlayson is a Minneapolis-based fashion brand and outfitter featuring primarily menswear, men's outdoor apparel, gear and accessories.
[1] Askov Finlayson is derived from a combination of the names of two small towns, Askov and Finlayson, in east-central Minnesota who share a freeway exit on Interstate 35, Exit 195.
[2] In 2014, Askov Finlayson was named by Esquire to the list of "The 11 Best Men's Stores In America".
[5] In January 2019, Askov Finlayson’s North Loop store closed, for the company to focus on its own product development and stop selling third-party brands.
[6] In November 2019, Askov Finlayson was relaunched as a direct-to-consumer outerwear brand, to eliminate the retail markup and undercut competitors on price.