[citation needed] The Assam Tribune has a wide reach in terms of circulation figures as well as the reliability of the news matter.

In 2014, it celebrated the Platinum Jubilee in the presence of India's Prime Minister Mr. Narendra Modi.

On 28 March 2021, a day after the first phase of polling for the 2021 Assam Legislative Assembly election, the newspaper ran a frontpage ad claiming the BJP would win all the Upper Assam constituencies along with seven other newspapers.

The Congress party claimed that the ad was a ploy to "influence and deceive" voters ahead of the remaining phases of the election; a violation of Representation of the People Act, 1951 and Election Commission of India's directives.

[3] Speaking on the controversy, editor Prafulla Govinda Baruah told The Telegraph that "The advertisement came in late".