It was established in 2012 as a peer-to-peer or "marketplace" lender which allowed private and institutional investors to lend money directly to small businesses (SMEs) and property developers.

In December 2014, Assetz Capital formed a joint venture with Interface Financial Group to supply single invoice discounting and spot factoring solutions to UK businesses.

[5] In February 2015, Assetz Capital announced a fundraising campaign on crowdfunding site Seedrs, to raise £2m for business growth and development.

In March 2016, Assetz Capital announced it had facilitated £100m worth of loans to credit-worthy UK SMEs and its investors had earned a total of £10m gross.

[7] In June 2016, Assetz Capital partnered with broker platform FundBay.co.uk to introduce five new commercial mortgage products.

[8] In January 2017, Assetz Capital announced a total of £200m worth of loans had been lent to small and medium-sized UK businesses since launching in 2013, with £105m in 2016 alone.

Assetz Capital has a nationwide network of Relationship Directors who help guide borrowers through the lending process.

[11] Like other peer-to-peer lending companies, if a borrower fails to repay a loan a lender risks losing all or part of their investment.