[10] Based in Fort Lee, New Jersey, Cross River services its clients with embedded payments,[9] cards, lending,[11][12] and cryptocurrency,[13] and is an FDIC member.

[22][23][24] In 2019, Cross River received a Grow NJ grant from the New Jersey Economic Development Authority (NJEDA) to expand its operations, leading to the purchase of new office space in Fort Lee and a commitment to hire 250 new employees.

[27] The deal included the retention of Seed employees and senior leadership and a plan for Cross River to maintain office space in Portland and San Francisco, expanding the firm's small business banking and technology services and providing its first presence on the West Coast.

The 70,000 square-foot building in Fort Lee, acquired with the assistance of the 2019 Grow NJ grant, was anticipated to accommodate the firm’s expanding workforce, which by this point had increased to some 500 employees.

[29][7] At the grand opening ceremony, New Jersey Governor Phil Murphy credited Cross River’s continued presence in the state with helping “bring [New Jersey] once again to the forefront of the innovation economy.”[30] In April 2023, the Wall Street Journal and Bloomberg reported that the FDIC sent the bank a cease-and-desist order due to what the regulator characterized as "unsafe or unsound banking practices".

In 2019, the bank started its Cross River Financial Literacy Initiative, working in collaboration with New Jersey-area public schools and members of the New Jersey Legislature.