Headquartered in Green Bay, Wisconsin, Associated is a Midwest bank with from more than 220 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota.

The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas.

As of October 19, 2023, it had $42 billion in assets and is the largest bank holding company based in Wisconsin.

[citation needed] It is a banking partner of the Milwaukee Brewers,[24] the University of Wisconsin-Madison Athletics,[25] and the Minnesota Wild.

[26] It is also the bank of the Wisconsin Athletic Hall of Fame.