[1] The site offers local news content, a search engine, and e-commerce facilities.
[2] After investing US $7 million, it was sold to South African-based Media conglomerate, M-Web in 2001 for an undisclosed sum.
[3] It grew over the years and peaked in 2004 with over 300 employees and Indonesia wide presence.
In late 2004 M-Web decided to exit Indonesia and sold the operating assets of Astaga.com and Kafegaul.com to a consortium of foreign and Indonesian investors.
[4][5][6][7][8][9] In 2012 Astaga.com was purchased by an international investment company run by Phil Rickard[10] and Sandy Gunawan.