The unveiling took place as part of the official press launch of the film on the 007 Stage at Pinewood Studios, near London, on 4 December 2014.

[5][6] The design of the DB10 was led by Aston Martin's chief creative officer Marek Reichman, with the film's director Mendes working closely with the team.

[11] The car's chassis is based on a modified version of the VH Generation II platform that underpins the V8 Vantage.

[15][16] In 2018, after the wedding reception of Princess Eugenie and Jack Brooksbank, the couple used a DB10 with the DB10 AGB number plate to leave the event.

Hot Wheels Elite also produced a detailed 1/18 scale model as a part of their Cult Classics line.